PERANCANGAN WEBSITE DASHBOARD VISUALISASI DATA TERINTEGRASI GOOGLE ANALYTICS UNTUK PT. KAWAN LAMA SEJAHTERA
Abstract
PT. Kawan Lama Sejahtera is one of the large companies that oversees a group of multi-sectoral business units, each of which is engaged in six business pillars, namely commercial and industrial, consumer retail, food and beverage, property and hotel industry, commercial technology, and manufacturing and engineering. In marketing its products through the Kawan Lama Group's e-commerce website, of course, it requires analysis data from traffic or websites for digital marketing purposes. At this time, the Kawan Lama Group is still using data collection and monitoring visitor traffic through Google Analytics and it takes quite a long time to retrieve the data. In general, not all Google Analytics users understand enough to design or design a Google Analytics dashboard that suits their needs for business analysis and monitoring purposes and also takes quite a long time to view analysis data one by one website belonging to PT. Kawan Lama Sejahtera. With these problems the author seeks to provide a solution by creating and developing a web analytic dashboard website that is integrated with Google Analytics. So that in terms of viewing or displaying the necessary data to be more efficient and effective. Display that is easy to understand and displays only the data needed by the company for the purposes of analyzing e-commerce website traffic.
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References
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